Thanksgiving Metrics
Being human is an important part of being a marketer. And generally, the people that are best at being human are the ones that are good at being grateful. So how good are you when it comes to gratitude...
View ArticleA Case for Analytical Marketing and Metrics
Some people try and debunk the move to analytical marketing. Their arguments are usually that the numbers don’t matter, that it’s impossible to track things such as social media, and that getting...
View ArticleHow to Quickly Uncover Leads in Google Analytics Data
If you are running Google Analytics, then inside your data you already have a list of leads visiting your site. Who’s going to complain about getting a quick list of sales leads interested in what you...
View ArticleCreating the Client Profitability Map
Making a client profitability map using a 2 x 2 matrix.
View ArticleImprove Direct Marketing ROI with Visual Analytics
The only way to make your marketing campaigns more effective is to use good analytics. The best analytics are visual. They help you quickly spot trends or outliers, identify what’s working and what...
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